Keywords

What are Keywords?

Keywords are used by Google / Bing to match your website to people searching for holiday accommodation in your location.

Identifying the right keywords, or phrases, and implanting them in all the right places within your website is essential to help Google achieve this.

Identifying Keywords

As part of our Advanced SEO Service we will undertake an analysis of keywords and phrases relevant to the needs of someone looking to stay at your property and embed these within your website.

The analysis will produce a shortlist of phrases that will be both relevant – and rankable and will show us how popular these phrases are in use. For example, ‘Lake District Holiday Home‘ may be relevant but unlikely to be rankable for your website with so many established agencies operating in the area. ‘Dog Friendly Coniston Cottage‘ may not attract anywhere near as many search enquiries, but it may still be a substantial number.